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At the time of this writing, early June 2020, COVID-19 cases are rising or holding steady in a majority of states, disproportionately killing Native Americans, Blacks, Latinos, and people with disabilities. The nation is roiled by civil unrest following the brutal killing of George Floyd in Minneapolis and other deaths at the hands of law enforcement officers. In many ways, we have spiraled back to the trauma of the late '60s, with a pandemic added to the mix. Newsrooms across the nation are also having fierce internal debates about what constitutes good coverage and staffing. The degree to which they are prepared to have these conversations often relies on the level of transparency and openness to innovation, in a way that goes far beyond placing content on the tech platform du jour.
This report provides an examination of the current state of the field of media impact assessment, which Media Impact Funders (MIF) has been tracking for seven years. It is meant to serve as a practical resource for funders who want to understand where to start. Informed by feedback from our network, it represents a synthesis of the past seven years of work we've done in the impact space, and includes examples of successful media impact evaluation, tools and frameworks for assessment, and the challenges of defining and measuring impact in a rapidly-shifting media landscape.Our years of research have led us to four key insights, and this report includes a deep dive into each of them, as well as companion guest essays from leaders in the field. We hope you will use this guide to inform your own practice, and to continue this critical conversation.
The purpose of this report is to better understand philanthropic interventions supporting diversity, equity, and inclusion in journalism from 2009 – 2015. As a foundation new to DEI funding in journalism, we commissioned this research to help provide context to the major strategies underway in the field and identify potential areas for further investment.