Chat the Vote: How Snapchat, Amazon and Facebook Messenger Reimagined Civic Engagement in the 2016 Election

Jan 18, 2017

This report examines the ways in which chat platforms -- including Snapchat, Facebook Messenger, Kik, LINE, Viber, Amazon Echo and others -- delivered voter information and election news, and helped people register to vote. It also explores the use of chat apps by election candidates, revealing how Hillary Clinton, Bernie Sanders and Donald Trump used these platforms to attract support and encourage turnout. The report provides important lessons for journalists, media companies, technologists, civic leaders and politicians exploring new methods of leveraging technology to inform and reach voters. It also provides an early look at emerging experiments in voter engagement with a view to the future.

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